J.C Rags is a menswear brand established in 1994 Den Bosch. It grew out of its father company Thomas Basics, selling key on-trend items and wardrobe essentials. By getting the simple formula right, the brand became known as the king of basics. From this, a full-blown collection was developed. J.C Rags grew to become one of the Netherlands leading menswear labels.
Concept = Industrial Evolution
Industrial Evolution = Inspiration from a worker’s world, work clothes, wardrobe and equipment
Trends = Denim-related fashion